2025
2025
Stoke Salad
2025
Stoke Salad
Creative Direction
UI/UX
Know More
Stoke Salad is a vibrant eatery located at 990 W 190th St, Torrance, California, specialising in fresh salads and rice bowls that fuse diverse flavors.
Problem
The story begins on the sunny east coast of Australia, where hot summer days and long surf sessions left two Aussie mates with growling stomachs. Salads had become a “sea of sameness” and the opportunity for something more wholesome presented itself for Jesse and James to bring these lifestyle choices into a US market.
Shaping the brand’s visual identity and digital experience was a real joy to work on. Developing comprehensive brand guidelines that established a cohesive design system ensuring consistency across all touch points.
In addition to brand design, I worked on print and apparel , creating bold, on-brand merchandise that resonated with Stoke Salad’s positioning. The designs balanced creativity and market appeal, reinforcing the brand’s personality through wearable art.
Solution
We brought these concepts to life through motion design, crafting dynamic animations and interactive visuals for socials and all other digital platforms. These elements added energy and fluidity to the brand’s storytelling whilst simultaneously representing a lifestyle.
On the UI/UX design side, I focused on enhancing user experiences across the Stoke Salad website. I worked on intuitive interfaces, streamlined user flows, and visually engaging layouts — all aimed at making the platform both functional and visually striking.
More Works
(MS® — 02)
©2025
2025
Stoke Salad
Creative Direction
UI/UX
2025
Stoke Salad
Creative Direction
UI/UX
2025
Stoke Salad
Creative Direction
UI/UX
2025
Stoke Salad
Creative Direction
UI/UX
Know More
Stoke Salad is a vibrant eatery located at 990 W 190th St, Torrance, California, specialising in fresh salads and rice bowls that fuse diverse flavors.
Problem
The story begins on the sunny east coast of Australia, where hot summer days and long surf sessions left two Aussie mates with growling stomachs. Salads had become a “sea of sameness” and the opportunity for something more wholesome presented itself for Jesse and James to bring these lifestyle choices into a US market.
Shaping the brand’s visual identity and digital experience was a real joy to work on. Developing comprehensive brand guidelines that established a cohesive design system ensuring consistency across all touch points.
In addition to brand design, I worked on print and apparel , creating bold, on-brand merchandise that resonated with Stoke Salad’s positioning. The designs balanced creativity and market appeal, reinforcing the brand’s personality through wearable art.
Solution
We brought these concepts to life through motion design, crafting dynamic animations and interactive visuals for socials and all other digital platforms. These elements added energy and fluidity to the brand’s storytelling whilst simultaneously representing a lifestyle.
On the UI/UX design side, I focused on enhancing user experiences across the Stoke Salad website. I worked on intuitive interfaces, streamlined user flows, and visually engaging layouts — all aimed at making the platform both functional and visually striking.
More Works
(MS® — 02)
©2025
2025
Stoke Salad
Creative Direction
UI/UX
2025
Stoke Salad
Creative Direction
UI/UX
2025
Stoke Salad
Creative Direction
UI/UX
2025
Stoke Salad
Creative Direction
UI/UX
Know More
Stoke Salad is a vibrant eatery located at 990 W 190th St, Torrance, California, specialising in fresh salads and rice bowls that fuse diverse flavors.
Problem
The story begins on the sunny east coast of Australia, where hot summer days and long surf sessions left two Aussie mates with growling stomachs. Salads had become a “sea of sameness” and the opportunity for something more wholesome presented itself for Jesse and James to bring these lifestyle choices into a US market.
Shaping the brand’s visual identity and digital experience was a real joy to work on. Developing comprehensive brand guidelines that established a cohesive design system ensuring consistency across all touch points.
In addition to brand design, I worked on print and apparel , creating bold, on-brand merchandise that resonated with Stoke Salad’s positioning. The designs balanced creativity and market appeal, reinforcing the brand’s personality through wearable art.
Solution
We brought these concepts to life through motion design, crafting dynamic animations and interactive visuals for socials and all other digital platforms. These elements added energy and fluidity to the brand’s storytelling whilst simultaneously representing a lifestyle.
On the UI/UX design side, I focused on enhancing user experiences across the Stoke Salad website. I worked on intuitive interfaces, streamlined user flows, and visually engaging layouts — all aimed at making the platform both functional and visually striking.
More Works
©2025
2025
Stoke Salad
Creative Direction
UI/UX
2025
Stoke Salad
Creative Direction
UI/UX