2020-2024
2020-2024
Aqua Rugby
Creative Direction
Creative Direction
Marketing
Marketing
2020-2024
Aqua Rugby
Creative Direction
Marketing
Know More
Aqua Rugby is an innovative sporting event that combines rugby union with a unique aquatic twist with full festival vibes.
Problem
I was approached by Aqua Rugby Australia to create the branding for the start up sports event. I was later brought onboard as the Marketing Director for the business responsible for guiding a team of five part time employees who work across PR, social, marketing and design.
Some of the tasks associated with the role was to manage relationships and key influencer’s to the brand. Plus, develop localised unique initiatives for the consumer and our sponsors. Along with leading the creative direction across print, digital, motion and apparel.
Features
The game is played on a 30 x 30 metre floating pitch, where players dive into the water to score and can be tackled off the side, adding an exhilarating dimension to traditional rugby.
A three-day event featuring global rugby stars and a diverse range of invitational clubs. Spectators can enjoy the action from fully catered Bollinger Champagne floating cabanas or the lively Better Beer & Budgy Smuggler party pontoon. Additionally, there will be a vibrant festival precinct along the shoreline, offering great food, music, big screens, sponsor activations, and more, all free for the public to enjoy.
More Works
(MS® — 02)
©2025
2020-2024
Aqua Rugby
Creative Direction
Marketing
2020-2024
Aqua Rugby
Creative Direction
Marketing
2020-2024
Aqua Rugby
Creative Direction
Marketing
2020-2024
Aqua Rugby
Creative Direction
Marketing
Know More
Aqua Rugby is an innovative sporting event that combines rugby union with a unique aquatic twist with full festival vibes.
Problem
I was approached by Aqua Rugby Australia to create the branding for the start up sports event. I was later brought onboard as the Marketing Director for the business responsible for guiding a team of five part time employees who work across PR, social, marketing and design.
Some of the tasks associated with the role was to manage relationships and key influencer’s to the brand. Plus, develop localised unique initiatives for the consumer and our sponsors. Along with leading the creative direction across print, digital, motion and apparel.
Features
The game is played on a 30 x 30 metre floating pitch, where players dive into the water to score and can be tackled off the side, adding an exhilarating dimension to traditional rugby.
A three-day event featuring global rugby stars and a diverse range of invitational clubs. Spectators can enjoy the action from fully catered Bollinger Champagne floating cabanas or the lively Better Beer & Budgy Smuggler party pontoon. Additionally, there will be a vibrant festival precinct along the shoreline, offering great food, music, big screens, sponsor activations, and more, all free for the public to enjoy.
More Works
(MS® — 02)
©2025
2020-2024
Aqua Rugby
Creative Direction
Marketing
2020-2024
Aqua Rugby
Creative Direction
Marketing
2020-2024
Aqua Rugby
Creative Direction
Marketing
2020-2024
Aqua Rugby
Creative Direction
Marketing
Know More
Aqua Rugby is an innovative sporting event that combines rugby union with a unique aquatic twist with full festival vibes.
Problem
I was approached by Aqua Rugby Australia to create the branding for the start up sports event. I was later brought onboard as the Marketing Director for the business responsible for guiding a team of five part time employees who work across PR, social, marketing and design.
Some of the tasks associated with the role was to manage relationships and key influencer’s to the brand. Plus, develop localised unique initiatives for the consumer and our sponsors. Along with leading the creative direction across print, digital, motion and apparel.
Features
The game is played on a 30 x 30 metre floating pitch, where players dive into the water to score and can be tackled off the side, adding an exhilarating dimension to traditional rugby.
A three-day event featuring global rugby stars and a diverse range of invitational clubs. Spectators can enjoy the action from fully catered Bollinger Champagne floating cabanas or the lively Better Beer & Budgy Smuggler party pontoon. Additionally, there will be a vibrant festival precinct along the shoreline, offering great food, music, big screens, sponsor activations, and more, all free for the public to enjoy.
More Works
©2025
2020-2024
Aqua Rugby
Creative Direction
Marketing
2020-2024
Aqua Rugby
Creative Direction
Marketing