2023
2023
Sporting News Japan
Branding
Branding
Creative Direction
Creative Direction
2023
Sporting News Japan
Branding
Creative Direction
Know More
The Sporting News expanded its global presence by introducing localised editions in various markets, including Japan.
The Problem
This strategic move aimed to cater to the unique preferences of sports fans in these regions by providing tailored content that resonated with local audiences. The Japanese edition of Sporting News featured content in Japanese , focusing on sports and events that held significant interest for Japanese readers. This localisation strategy ensured that the branding and content were culturally relevant and engaging for the target audience.
The branding had to follow this world wide strategy rollout. This began an undertaking of research into Japanese pop culture and the best ways to engage with a new generation of local sport fans. For example this meant looking at the common traits at the time and finding the combination of both English and Japanese a reoccurring theme.
Solution
Sporting News Japan's branding focuses on delivering high-quality sports journalism tailored for a Japanese audience. It blends the legacy of Sporting News, a historic American sports media brand, with modern digital storytelling suited to Japan’s sports culture.
Key Branding Elements:
Localized Content: Covers global sports like the NBA, MLB, and soccer, but also highlights Japan's domestic leagues, including NPB (Nippon Professional Baseball) and J.League (Japanese football league).
Bilingual Appeal: While primarily in Japanese, some content retains an international feel, catering to bilingual readers.
Modern & Digital-First Approach: Strong emphasis on digital platforms, social media engagement, and mobile-friendly content.
Clean & Professional Design: A sleek website layout with bold headlines, high-quality images, and an easy-to-navigate interface.
More Works
(MS® — 02)
©2025
2023
Sporting News Japan
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Branding
Creative Direction
2023
Sporting News Japan
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Branding
Creative Direction
2023
Sporting News Japan
Branding
Creative Direction
2023
Sporting News Japan
Branding
Creative Direction
Know More
The Sporting News expanded its global presence by introducing localised editions in various markets, including Japan.
The Problem
This strategic move aimed to cater to the unique preferences of sports fans in these regions by providing tailored content that resonated with local audiences. The Japanese edition of Sporting News featured content in Japanese , focusing on sports and events that held significant interest for Japanese readers. This localisation strategy ensured that the branding and content were culturally relevant and engaging for the target audience.
The branding had to follow this world wide strategy rollout. This began an undertaking of research into Japanese pop culture and the best ways to engage with a new generation of local sport fans. For example this meant looking at the common traits at the time and finding the combination of both English and Japanese a reoccurring theme.
Solution
Sporting News Japan's branding focuses on delivering high-quality sports journalism tailored for a Japanese audience. It blends the legacy of Sporting News, a historic American sports media brand, with modern digital storytelling suited to Japan’s sports culture.
Key Branding Elements:
Localized Content: Covers global sports like the NBA, MLB, and soccer, but also highlights Japan's domestic leagues, including NPB (Nippon Professional Baseball) and J.League (Japanese football league).
Bilingual Appeal: While primarily in Japanese, some content retains an international feel, catering to bilingual readers.
Modern & Digital-First Approach: Strong emphasis on digital platforms, social media engagement, and mobile-friendly content.
Clean & Professional Design: A sleek website layout with bold headlines, high-quality images, and an easy-to-navigate interface.
More Works
(MS® — 02)
©2025
2023
Sporting News Japan
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Branding
Creative Direction
2023
Sporting News Japan
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Branding
Creative Direction
2023
Sporting News Japan
Branding
Creative Direction
2023
Sporting News Japan
Branding
Creative Direction
Know More
The Sporting News expanded its global presence by introducing localised editions in various markets, including Japan.
The Problem
This strategic move aimed to cater to the unique preferences of sports fans in these regions by providing tailored content that resonated with local audiences. The Japanese edition of Sporting News featured content in Japanese , focusing on sports and events that held significant interest for Japanese readers. This localisation strategy ensured that the branding and content were culturally relevant and engaging for the target audience.
The branding had to follow this world wide strategy rollout. This began an undertaking of research into Japanese pop culture and the best ways to engage with a new generation of local sport fans. For example this meant looking at the common traits at the time and finding the combination of both English and Japanese a reoccurring theme.
Solution
Sporting News Japan's branding focuses on delivering high-quality sports journalism tailored for a Japanese audience. It blends the legacy of Sporting News, a historic American sports media brand, with modern digital storytelling suited to Japan’s sports culture.
Key Branding Elements:
Localized Content: Covers global sports like the NBA, MLB, and soccer, but also highlights Japan's domestic leagues, including NPB (Nippon Professional Baseball) and J.League (Japanese football league).
Bilingual Appeal: While primarily in Japanese, some content retains an international feel, catering to bilingual readers.
Modern & Digital-First Approach: Strong emphasis on digital platforms, social media engagement, and mobile-friendly content.
Clean & Professional Design: A sleek website layout with bold headlines, high-quality images, and an easy-to-navigate interface.
More Works
©2025
2023
Sporting News Japan
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Branding
Creative Direction
2023
Sporting News Japan
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Branding
Creative Direction