I was approached by Motum to help design a Socceroos & Australia World Cup supporter range. As the non official licensing partner their was a lot of red tape so that the ranges wouldn’t clash with Official Licensing Partner, Nike. I find designing sports apparel quite a rewarding yet slow process. There is so much to consider from colour matching, fabric choice to even factory packaging and distribution internationally. Working with Motum who is a leader in the sports apparel licensing industry made the process easier due to the previous relationship held with factories in China.